Search advertising,

Definition of Search advertising:

1. Method of using ads that will show up when an internet user types in specific key words or phrases in search of a product or service. Typically used a great deal in online/internet marketing.

Search Advertising

Another term for paid search.

Search engine advertising is the promotion of ads on search engine listings or in the sidebar of search engine results pages (also known as SERPs). Search engine advertising is a very popular channel, mainly because of the amount of traffic generated by SERPs. There were an estimated 1.2 billion searches on Google in 2017. When someone uses a search engine, he or she is actively looking for something, be it a product to buy, a service or information. Search ads are considered highly effective because they reach users when they are actively searching, meaning they are more likely to click and convert. Search ads are available on all search engines like Google. Bing, Yahoo and others.