Phrase Match

Phrase search is used in Google Ads to show a specific ad only when users enter an exact match or similar variations of that exact keyword phrase. Keywords must be in quotation marks. Examples of such very similar variants can be: spelling mistakes, abbreviations, acronyms, singular and plural forms or paraphrases. In addition, advertisements are also displayed when users enter words before and after a certain sentence.

Exact expression in practice

Let's say you have an online store that sells baby care products. If you select child car seats as an appropriate keyword, your ad will be shown to users who entered similar variations of the specified keywords, such as: B. Child car seat, best child car seat, child seat safety requirements, etc.

Match a negative expression

Here the game is completely different. A negative phrase match is also quoted, but excludes the display of searches containing the indicated phrase that are important in the same order. Google also takes into account extra words before and after the negative sentence.

When you target keywords in Google Ads for paid search, keyword phrases are placed in quotes (for example, free soap).

This way, not only will the keyword be targeted in Google Search (e.g. free soap), but if the keyword is in a sentence, it will still be targeted (e.g. where can I find free soap near me). mine?). The only rule for this is that the quoted words must be in the order specified.

Literal Meanings of Phrase Match

Phrase:

Meanings of Phrase:

Short written or expression.
(grammar) A word or group of words that functions as a unit in the syntax of a sentence, usually consisting of a main or middle word and compound words.
A small piece of music in a great work.
Manner or expression of an idiom.
Express (action, thought or idea) in specific words.
Complete the passage with the correct wording.
Divide into melodic phrases.

Sentences of Phrase

I didn't know how to express my condolences without sounding condescending.

Match:

Meanings of Match:

A competitive sporting event, such as a boxing match, baseball match, or cricket match.
Any contest or test of strength or skill or to determine superiority.
Someone whose attribute measure is equal to or greater than the object of comparison.
Wedding.
A candidate to marry to be won in marriage.
Relevance.
Match state equivalence.
Equal conditions in the league or competition.
A few elements or objects with associated properties.
Agreement or contract.
Pegboard, gypsum block, hardened sand, etc., with the pattern partially embedded in the mold production to form interfaces between mold parts.
Agree to be the same to match.
Immediately agreed.
To pair or pair successfully.
Equal or surpass in success.
Get married, mate.
Interlocking or specially made for interlocking and groove on edges.
A device made of wood or paper, the tip of which is coated with chemicals that ignite when rubbed against a rough, dry surface.

Sentences of Match

Today my local team is playing with their rivals.
He knew he had met his mate.
The rug and curtains match.
Their interests did not match, so for a long time they could not agree on what to do together.
His interests did not coincide with theirs.
They discovered he was color when he couldn't put his socks on properly.
He repeated all his steps: all he could do, she could do the same or even better.
Suitable for shelves.
He lit a match and lit a .