Media relations,

Definition of Media relations:

1. Linkages with the media personalities and resources that facilitate an organization in getting a favorable, timely, and widespread editorial coverage.

How to use Media relations in a sentence?

1. You need to have a good media relations team on your side if you are getting a lot of attention from the press.
2. A media relations adviser, advises the company they work for on how to interact with local and national media as well as how to market their company to the media outlets.
3. He was an expert in media relations , so we had him always do our media stuff, so none of us had to do it.