Impression Fraud

The process of incorrectly generating ad impressions.

Impression fraud occurs when someone accidentally tries to make impressions or ad views.

Literal Meanings of Impression Fraud

Impression:

Meanings of Impression:

1. First coat of paint, such as company color primer, etc.

2. A vivid perception of something being experienced, as opposed to ideas or thoughts drawn from memory or imagination.

Fraud:

Meanings of Fraud:

1. The of theft or the unauthorized acquisition of money by fraudulent means.

2. Any form of deception carried out to obtain an unfair, undeserved and/or advantage.

3. Adopting a false identity for such a deceptive purpose.

4. A person who performs such a trick.