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Customer Persona - How To Discuss

By Jessica Cortez |

Customer Persona

A representation of your ideal customer based on research and data from your existing customers.

Literal Meanings of Customer Persona

Customer:

Meanings of Customer:
  1. A user, a customer who purchases, or intends to purchase, a product or service from a business or retailer.

  2. A person, especially a person who interacts with others in some way.

Sentences of Customer
  1. Every passerby is a potential buyer.

  2. Great customer, tough customer, customer.

Persona:

Meanings of Persona:
  1. Social role.

  2. The character played by the actor.

  3. A mask or apparition presented to the world.

  4. (User Experience) Imaginary person who represents a specific type of customer or clientele and who is taken into account when designing the products and services they like.

Customer Persona