Behavioural Segmentation

Behavioral segmentation is the process of segmenting people based on their activity (or lack thereof).

For example, in Facebook Ad Manager, you can create an audience of people who have visited your profile page but have not made a purchase to define soft sales targets.

Or you can segment your email marketing list to separate the people who never open your emails so you can test different themes for them.

Literal Meanings of Behavioural Segmentation

Behavioural:

Meanings of Behavioural:

1. Behavior related.

Segmentation:

Meanings of Segmentation:

1. The act or occasion of dividing into segments.

2. Segmentation status.

3. Division of an image into groups of pixels.